Þingvellir

Þingvellir

Sunset in Mosfellsbær

Sunset in Mosfellsbær

Þingvellir, Arnarfell

Þingvellir, Arnarfell

Wintermoon over Helgafell

Wintermoon over Helgafell

Wild blueberries

Wild blueberries

Þingvellir, Peningagjá

Þingvellir, Peningagjá

Faxaflói, sailing

Faxaflói, sailing

Strokkur... resting

Strokkur... resting

Strokkur... exploding, take one.

Strokkur... exploding, take one.

Strokkur... exploding take two..

Strokkur... exploding take two..

Strokkur... exploding take three...

Strokkur... exploding take three...

Strokkur... full blast

Strokkur... full blast

Strokkur erupting

Strokkur erupting

Gullfoss the face in the watherfall

Gullfoss the face in the watherfall

Gullfoss

Gullfoss

A small geysir

A small geysir

A geysir

A geysir

Geysir, the one and only

Geysir, the one and only

Þingvellir church

Þingvellir church

Brúará river

Brúará river

Grimsnes, fresh wather

Grimsnes, fresh wather

Night sky at sommertime

Night sky at sommertime

Reykjanesviti lighthouse

Reykjanesviti lighthouse

Horse basking in the spring sun

Horse basking in the spring sun

Þingvellir riders in Almannagjá

Þingvellir riders in Almannagjá

Þingvellir Flosagjá

Þingvellir Flosagjá

Reykjavík sunset

Reykjavík sunset

Sunset over Leirvogsárósar

Sunset over Leirvogsárósar

Þingvellir riders in Almannagjá

Þingvellir riders in Almannagjá

Grímsnes, river

Grímsnes, river

Grímsnes river

Grímsnes river

Stokkseyri memorial

Stokkseyri memorial

Stokkseyri

Stokkseyri

Reykjanes

Reykjanes

Reykjavik sunset

Reykjavik sunset

Reykjanes

Reykjanes

Þingvellir

Þingvellir

Grímsnes, a hut in winter

Grímsnes, a hut in winter

Stokkseyri, canoes

Stokkseyri, canoes

Laugarvatn

Laugarvatn

Sunset in Mosfellsbær

Sunset in Mosfellsbær

Þingvellir, Arnarfell

Þingvellir, Arnarfell

Wintermoon over Helgafell

Wintermoon over Helgafell

Wild blueberries

Wild blueberries

Þingvellir, Peningagjá

Þingvellir, Peningagjá

Faxaflói, sailing

Faxaflói, sailing

Strokkur... resting

Strokkur... resting

Strokkur... exploding, take one.

Strokkur... exploding, take one.

Strokkur... exploding take two..

Strokkur... exploding take two..

Strokkur... exploding take three...

Strokkur... exploding take three...

Strokkur... full blast

Strokkur... full blast

Strokkur erupting

Strokkur erupting

Gullfoss the face in the watherfall

Gullfoss the face in the watherfall

Gullfoss

Gullfoss

A small geysir

A small geysir

A geysir

A geysir

Geysir, the one and only

Geysir, the one and only

Brúará river

Brúará river

Grimsnes, fresh wather

Grimsnes, fresh wather

Night sky at sommertime

Night sky at sommertime

Reykjanesviti lighthouse

Reykjanesviti lighthouse

Horse basking in the spring sun

Horse basking in the spring sun

Þingvellir riders in Almannagjá

Þingvellir riders in Almannagjá

Þingvellir church

Þingvellir church

Þingvellir Flosagjá

Þingvellir Flosagjá

Reykjavík sunset

Reykjavík sunset

Sunset over Leirvogsárósar

Sunset over Leirvogsárósar

Þingvellir riders in Almannagjá

Þingvellir riders in Almannagjá

Grímsnes, river

Grímsnes, river

Grímsnes river

Grímsnes river

Stokkseyri memorial

Stokkseyri memorial

Stokkseyri

Stokkseyri

Reykjanes

Reykjanes

Reykjavik sunset

Reykjavik sunset

Reykjanes

Reykjanes

Grímsnes, a hut in winter

Grímsnes, a hut in winter

Stokkseyri, canoes

Stokkseyri, canoes

Laugarvatn

Laugarvatn

Photos Anna Björk

A JOURNEY IS LIKE MARRIAGE

THE CERTAIN WAY TO BE WRONG IS TO THINK YOU CONTROL IT

John Steinbeck.

OUR GROUND RULES

Triple Bottom Line…

We apply the principles of sustainability to all of our activities and types of tourism – mass or specialty; city, beach, or wilderness; large or small. We also apply them to all sectors of the tourist industry: lodging, tours, agencies, ground operators, guiding, and transport.

 

According to Agenda 21 for the Travel & Tourism Industry, “Sustainable tourism products are products which operate in harmony with local environment, community, and cultures, so that these become the permanent beneficiaries.” We consider sustainable tourism to be any kind of “tourism that seeks to minimize ecological and sociocultural impacts while providing economic benefits to local communities and host countries.

 

(Mohonk Agreement, 2000)

 

 

 

When we talk about “sustainable” activities, it means that we can do the activity in the same or similar way for the indefinite future (sustainable in time) in three main aspects:

 

Environmentally – the activity minimizes any damage to the environment (flora, fauna, water, soils, energy use, contamination, etc.) and ideally tries to benefit the environment in a positive way (through protection and conservation).

We follow Sustainable Development as described in The Brundtland Report, “Our Common Future”, it defines sustainable development as “development which meets the needs of the present without compromising the ability of future generations to meet their own needs.” (UNWCED, 1987)

 

Socially and culturally – the activity does not harm, and may revitalize the social structure or culture of the community where it is located.

 

Economicly – the activity does not simply begin and then rapidly die because of bad business practices; it continues to contribute to the economic well-being of the local community. A sustainable business should benefit its owners, its employees, and its neighbours.

 

We take these three aspects into account in our activities and call it the “triple bottom line”. Sometimes it is referred to as “doing well by doing good.” It means running a business, an organization, or a government in such a way that it doesn’t destroy the resources – natural, cultural, or economic – on which it depends. In fact, a business that is run in this way can enhance all three aspects.

 

The  Triple Bottom Line…

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CHOOSE TO TRAVEL IN A
ECO FRIENDLY WAY IN THE
FRAGILE NATURE OF ICELAND

 

BOOK YOUR TOURS, ACCOMIDATIONS AND CAR RENTAL

WITH OUR ECO LOVING PARTNERS

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