A JOURNEY IS LIKE MARRIAGE
THE CERTAIN WAY TO BE WRONG IS TO THINK YOU CONTROL IT
OUR GROUND RULES
Triple Bottom Line…
We apply the principles of sustainability to all of our activities and types of tourism – mass or specialty; city, beach, or wilderness; large or small. We also apply them to all sectors of the tourist industry: lodging, tours, agencies, ground operators, guiding, and transport.
According to Agenda 21 for the Travel & Tourism Industry, “Sustainable tourism products are products which operate in harmony with local environment, community, and cultures, so that these become the permanent beneficiaries.” We consider sustainable tourism to be any kind of “tourism that seeks to minimize ecological and sociocultural impacts while providing economic benefits to local communities and host countries.
When we talk about “sustainable” activities, it means that we can do the activity in the same or similar way for the indefinite future (sustainable in time) in three main aspects:
Environmentally – the activity minimizes any damage to the environment (flora, fauna, water, soils, energy use, contamination, etc.) and ideally tries to benefit the environment in a positive way (through protection and conservation).
We follow Sustainable Development as described in The Brundtland Report, “Our Common Future”, it defines sustainable development as “development which meets the needs of the present without compromising the ability of future generations to meet their own needs.” (UNWCED, 1987)
Socially and culturally – the activity does not harm, and may revitalize the social structure or culture of the community where it is located.
Economicly – the activity does not simply begin and then rapidly die because of bad business practices; it continues to contribute to the economic well-being of the local community. A sustainable business should benefit its owners, its employees, and its neighbours.
We take these three aspects into account in our activities and call it the “triple bottom line”. Sometimes it is referred to as “doing well by doing good.” It means running a business, an organization, or a government in such a way that it doesn’t destroy the resources – natural, cultural, or economic – on which it depends. In fact, a business that is run in this way can enhance all three aspects.
The Triple Bottom Line…